The West Coast Eagles’ collaboration with Tyrepower is elevating to a new level, as Australia’s largest independent tyre retailer assumes the role of the Club’s official Coaches Partner.

Having been a Club partner since 2021, Tyrepower is reinforcing its commitment to the West Coast Eagles by becoming a Premier Partner for the next four years.

In this expanded role, Tyrepower’s branding will be featured on the apparel of West Coast’s coaching group, visible within the coaches’ box on game day, displayed on the AFL team’s media backdrop, and showcased within the world-class Optus Stadium during home matches.

Expressing enthusiasm about this development, Tony Haselhurst, West Coast Eagles General Manager Commercial Operations, remarked, “The West Coast Eagles are delighted Tyrepower is continuing to show its support for the Club by becoming our Official Coaches Partner.”

Highlighting Tyrepower’s broader involvement in sports across Australia, Haselhurst emphasized the pride the West Coast Eagles feel in having Tyrepower join their existing Premier Partners and occupying a prominent position on the coaches’ apparel.

With a robust presence in Western Australia, Tyrepower operates more than 55 convenient locations throughout the state and boasts over 290 independent stores nationwide.

United by their mutual values of a dedication to excellence, commitment to local communities, and the importance of teamwork, the West Coast Eagles and Tyrepower find themselves in perfect harmony.

Dale Klompmaker, General Manager Tyrepower Marketing (WA), expressed the excitement surrounding this partnership, stating, “Tyrepower is thrilled to announce our partnership with the West Coast Eagles as the Coaches Sponsor for the next four years.