The collaboration between the West Coast Eagles and Tyrepower is reaching new heights, as Tyrepower, Australia’s largest independent tire retailer, has become the official Coaches Partner of the Club.

Previously a Club partner since 2021, Tyrepower has elevated its support by becoming a Premier Partner for the next four years. Tyrepower’s branding will be featured on the apparel of West Coast’s coaching group, visible within the coaches’ box during games, on the media backdrop, and within Optus Stadium during home matches.

Tony Haselhurst, West Coast Eagles General Manager Commercial Operations, expressed the club’s delight in Tyrepower’s continued support, acknowledging the company’s role as a significant sports partner in Australia.

Tyrepower’s strong presence in Western Australia, with over 55 locations throughout the state and more than 290 independent stores nationwide, aligns well with the Eagles’ values of excellence, community dedication, and teamwork.

Dale Klompmaker, General Manager of Tyrepower Marketing (WA), emphasized the excitement in announcing the partnership as the Coaches Sponsor for the next four years.

He highlighted the strong alignment between Tyrepower and the Club, emphasizing shared values of commitment to excellence and dedication to local communities. The collaboration is expected to contribute positively to both organizations’ goals, fostering teamwork and making a meaningful impact both on and off the field.